Make your brand story stick with a content marketing strategy. 51% of companies say updating old content has proven the most efficient tactic.
*Stackla
We create content strategies rooted in your brand’s messaging and identity, and backed by digital landscape research, so you know it’s the right content, for the right audience, in the right format. Telling the right story gets more than engagement – it gets customers for the life of your brand.
You’re the experts in your business, so we develop content marketing strategies that harness the institutional knowledge of your subject matter experts. Your brand emerges as an industry thought leader and can win loyalty and trust as the solution your audience needs.
Many brands have existing repositories of content that may have become dated but still address relevant topics. We audit this collateral to identify what assets can be refreshed or updated to fit into your new content strategy, and help identify net new pieces of content to fill any gaps.
Fueling any content production activities must be a content strategy to ensure you’re creating content that is purposeful – it will resonate with your audience, is optimized for search, and tells a compelling story to support your brand and elevate your place in your industry. An overall content strategy is rooted in research and data, so you know your content production efforts will capture results.
Understanding content activity in your industry is an important first step to developing a content strategy. We conduct both digital and competitive research to validate the size of the opportunity for your brand and make well-informed recommendations for content production.
67% of marketers say SEO is the most effective marketing strategy.
*SmartInsights
Elevate your social media presence with a strategy that helps you do more than post a few photos here and there. We assess your industry, your competitors’ activities on social, and make informed recommendations for the best platforms to leverage, as well as what type of content to post. We then build out a strategy and plan to get your social media activity rolling.
You have subject matter experts throughout your company who can be tapped to help generate thought leadership content for your brand. Be the brand your customers turn to for information and build your company’s reputation for expertise. We’ll help you weave thought leadership content into your strategy so you rise above your competitors and gain brand equity.
Content development isn’t set-it-and-forget-it. Your content needs to remain relevant, timely, and in line with what your target audience is looking for. When trends change or audience demands shift, your content strategy needs to shift too. We’ll help you stay on top of it all, so your brand can stay on top of the competition.
Once you have a content strategy in place, we’ll make sure it continues performing and driving engagement for your brand. Measuring metrics like clicks, traffic, time-on-page, downloads, and the type of content being digested paint a detailed picture of performance that helps ensure you’re putting your focus in the right places.
Campaigns are a great way to broadcast your brand to a wider audience and draw attention to your differentiating value. We’ll help you leverage social media and the digital landscape to launch a campaign that represents the unique promise your brand makes to your audience.
Jennifer Keefe
Director of Content Strategy
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