Reshaping a Brand into a Respected Industry Leader.Security threats have been steadily increasing in frequency and severity, and businesses across industries are realizing the higher level of risk. DirectDefense operates at the forefront of information security,...
Evolving Your Brand for Digital
Every brand is feeling the pressure to be a fully digital brand – but what does that mean for your brand? We help brands make digital transformations in the ways that make sense for your audience, your industry, and your differentiating value, allowing your brand to mature and deliver an optimized experience that matches audience expectations.
Brand & Competitive Positioning
Understand where your brand fits in your market, and how it stacks up against the competition. We conduct research within your business, we look at the digital landscape around your industry, assess your competitors, and look at your target audiences and their behavior, all of which help us understand how to best differentiate your brand and help you stand out.
Brand Development Workshop
Get in a room with your core Fishnet team to walk through your brand from top to bottom. We facilitate discussion among company stakeholders, inclusive of brand messaging exercises to get everyone thinking and talking, with the goal of identifying the direction your brand needs to go.
Stakeholder and Customer/Partner Interviews
Rich information about your brand and how it is perceived comes from interviews with both company stakeholders and your customers or partners. We engage individuals of your choosing in candid discussions about your brand’s value to help shape the overall messaging and visual identity.
As you evolve your brand, one key component is understanding the competitive landscape. We research the digital activities of your competitors, as well as their brand messaging and visual identity, helping us identify gaps your brand can fill in the market or approaches to avoid so you can be confident that you’ll stand out with a unique, differentiated brand.
Messaging Architecture Development
The workshop, interviews, and research combine to inform the creation of your messaging architecture, a living document intended to guide your brand internally and externally. The components of your architecture include:
- Mission Statement
- Vision Statement
- Positioning Statement
- Competitive Positioning Statement
- Target Audience
- Brand Essence
- Brand Personality
- Brand Voice & Tone
- Elevator Pitch
Brand Identity and Visual Development
It is the strategic fusion of messaging and identity that strengthens a brand. We work with you to develop a visual system that can be applied across all brand touchpoints from your website, to digital or print collateral, to packaging. We then deliver a comprehensive set of brand guidelines to ensure consistency across all branded executions. The components of your visual system include:
- Logo or Wordmark
- Color Palette
- Visual Brand Extensions (such as official brand pattern, iconography, etc.)
- Physical Brand Assets (Business Cards, Packaging, Event Presence)
Could your brand be stronger? Let’s talk.
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