DirectDefense is led by information security experts who each bring years of experience and knowledge to the company. A significant step in helping DirectDefense position itself as an industry thought leader was leveraging the voices of its subject matter experts. Tapping into the company’s institutional knowledge base through interviews on specific areas of interest and business focus helped elevate the quality of their content, as well as the validity of their brand story.
We also analyzed the competitive landscape to identify opportunities for DirectDefense to lead the conversation with their unique knowledge and expertise in ways their competitors were not currently doing.