Brand Strategy
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Brand Fundamentals
Our positioning statement is an internally-facing organizing idea that expresses how we want to be positioned in the minds of our audience.
Give the customer the best experience they never knew they had
This is our fundamental perspective that makes our brand voice unique.
Identity verification should be designed for your customers. Not for fraudsters.
This is the value we deliver and the power we give to our clients It’s the promise we make to them every day.
Verify and keep your customers wherever and however you sell.
This is the value we deliver and the power we give our clients. It’s the promise we make to them every day.
We’re the up-and-running in a day, completely frictionless, completely flexible, verify-anywhere, no-hardware-required, identity verification choice.
Audience Considerations
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Verbal Identity
Our verbal identity works in tandem with our visual identity to create clarity through consistency, interest through resonance, and affinity through familiarity. This section provides tools and tips for crafting effective and compelling messaging while always sounding like Intellicheck.
The Parts of Our Verbal Identity
Our Brand Voice is who we are 100% of the time. It’s the culmination of the perspective we hold, the values we have, the role we play, and the ideas we care about conveying to our audience.
Our Brand Tone is how we speak. It’s our style and presentation. Our tone can vary and evolve to meet the needs of the medium, context, audience and writing goals.
Tips and guidelines on how to maintain a consistent voice, and familiar tone. Follow these tactical guidelines to always sound like [client name].
Brand Voice
[Example: 400 characters] Our priority as a brand—the thing we stand for—is the customer. We champion the idea of creating connection and communicate the power we give to our clients to create touch points that win. Meeting compliance and stopping fraud are table stakes. We give our clients real competitive advantage to craft seamless customer experiences with tools that work so effortlessly, it almost feels like magic.
“ID Verification doesn’t have to be complicated”
“If you can’t make it fun, at least make it easy!”
ID Verification should be designed for customers. Not for fraudsters.
Fraud’s a non-issue when you can spot your customers.
Don’t make your money walk away. Treat your customers like customers.
Designed for customers
So frictionless, it’s nearly invisible
So effortless, it’s nearly magic
It just “works”
Brand Tone
[Example: 630 characters]
Our brand tone works to convey our focus on people, while maintaining the professionalism required to win the trust of our audience. We’re a voice of levity in an otherwise stuffy industry, and we never take ourselves too seriously.
Think friendly, energetic, matter-of-fact, and at times, cheeky. Our tone should feel like a retail consultant that treats everyone like an insider. We’re a pair of jeans in a room of suits. Down to business, with a wink.
Use these three key attributes to guide and inspire how you style language. When in doubt, start with an idea in its most neutral state, then iterate to add personality, charm, or clever quips.
“ID Verification doesn’t have to be complicated”
“If you can’t make it fun, at least make it easy!”
[Example 340 characters] Our competitive landscape consists of brands ranging from heavy-handed fraud-heralds to over ambitious tech-innovators to unexciting compliance promisers. Our voice stands out by maintaining a tone of optimism and positivity. Since stopping fraud is a by-product of validating ID’s, we can focus less on the bad guys, and more on the customers.
[Example 340 characters] Use this attribute to make language feel more personal, conversational, and natural. Don’t be afraid to throw in an occasional pun or play on words. Maintain a positive tone, with care to not sound out of touch. Our brand represents what could be, so give a nod to pain points while casting vision for how how things could be better.
Verify in a snap! Just like—oh, and it’s already done.
With flexible, frictionless verification, the world is your oyster.
You seem like you’re looking for an up-and-running-in-a-daycompletely- frictionless-verifycustomers- anywhere kind of thing. We got you covered.
[Example] Our voice should represent our know-how and make clear that we’re the common sense option. We temper our quippy and positive tone with a concise and point-blank approach to delivering otherwise dense information. Keep in mind that our audience is smart, but busy. They need to be able to quickly identify if we’re a good fit for them.
[Example] Practice brevity when delivering key points. When in doubt, cut words. We cut to the chase and deliver value early and often with our language.
Verify with a tap.
Verify anywhere. Seriously.
For wherever, and however, you sell.
No hardware required.
[Example] Since our audience is familiar with the need, our voice has room to be more casual in certain moments. Again, jeans in a room of suits. While we lead with positivity, we may also have the occasional hot take or snappy comment. We round out our nofrills approach with a bit of a wink and an elbow nudge.
[Example] Don’t be afraid to be sly or assertive in a friendly way. Our cheeky dynamic carries an undertone that says “Come on, it’s a no brainer.” Make sure that when you are cheeky, it doesn’t come across as rude or shaming, but as a bid for connection. We use this approach to feel like an insider with our audience.
Don’t make your money walk away.
Verifying your customers has seriously never been easier.
We make it easy…for most.
Less selfies, more checkouts.
See what you could do with frictionless verification.
Nuts & Bots
Every headline and sentence has a job to do. And depending on where a particular piece of copy lives in the buyer journey, it can be beneficial to adjust the topic and tone of our writing to meet the reader where they are. The following framework outlines the general structure of our messaging along that journey.
This is where we make a first impression and catch our audience’s attention. Whether we’re creating intrigue with an insight, or speaking directly to a specific need or pain point, our language in this phase works to create signal among the noise.
Our hook happens anywhere an audience member might stumble into our brand for the first time. Think organic social, paid ads, SEM, web headings, etc. Given the dry nature of our landscape, we can be a bit more informal with our Hook copy. However, always be sure to maintain focus on specific talking points that speak to our audiences needs or a specific brand experience.
Frictionless Customer Experience
Verify Anywhere, Online to Offline
No Hardware Required
Flexible, Scalable, and Turnkey ID Verification That Doesn’t Hurt CX
Increased Conversions
By the time you’ve read this sentence, we’ll have verified 2,673 customers.
ID Verification made easy…for most.
Verify anywhere. Seriously.
Spot your customers without making them jump through hoops.
Craft seamless customer experiences without making your customers jump through hoops.
Zoooom through ID checks and never miss a sale.
Verify, onboard, and protect your customers—they’ll never even know we were there.
Once we’ve earned the attention of our reader, our copy should work to build trust in our authority, confidence in our value, and interest in our partnership. This is the phase to speak the language and prove our know-how.
WOO (winning others over) happens anywhere an audience member opts in to engaging with our brand. Think emails, blogs, webinars, landing pages, and downloadable content. While this phase may involve more specific and tactical language for things like product education and explaining technical features, we still maintain our base tone. Avoid using jargon or acronyms unless writing for a context where the audience would understand them.
Ease of Implementation
Product Offerings and Specs
Tailored Use Case Language
Industry-Leading Verification
Secure and Crowd-Ready
Frictionless and Efficient
Verify with a tap. Our two-step process is so frictionless, it’s nearly invisible.
Our suite of tools will feel right at home as part of your customer experience tool stack.
Take full control with our REST API and Mobile SDK. Full branding customization, advanced insights and analytics, 3rd party data—the works.
The majority of fraud is prevented by accurately identifying a real ID. Just scan the barcode and keep the line moving. Takes less than a second.
Verify once, verify everywhere. Our “do not serve” list is a real time saver.
Keep customer accounts safe and sound with ongoing account access requirements.
Finally, we must use language to inspire our audience to action and affirm the decision to partner with us. Use compelling language to clearly communicate the immediate promise of value any time we make a call to action.
Selling happens anywhere an audience member has opted in and engaged with our brand. Think the end of emails, blogs, and landing pages; email captures, video sign offs; anywhere a call to action or bookend exists. Keep in mind that calls to action should be specific, and action-to-outcome oriented.
Get Up and Running in A Day or Less
No Hardware Required
Increased Conversions
Customer Service Onboarding
Process Overview
Book a Demo / Talk to Our Team
Don’t let your money walk away.
Checking ID has seriously never been easier.
Because checkout shouldn’t feel like a security checkpoint.
Try the frictionless identity verification platform.
Remove the guesswork.
No more hunting for dates, just a quick scan and you’re good to go.
For wherever, and however, you sell.
Book a demo. Choose your platform. And you’re up and running.
See how fast your checkout line could move with frictionless verification that never slows a sale.
Messaging Tips
Stopping Fraud
Better Customer Experience
Stopping Fraud
Better Customer Experience
Stopping Fraud
Better Customer Experience
Stopping Fraud
Better Customer Experience
Always use active voice and write to your reader. Consider where they are in the buyer journey and how familiar they might be with our brand.
Be cautious about language that sounds like surveillance. Our platforms are secure and pose no privacy threats.
Avoid sounding too salesy or using rhetorical questions as headlines.
Always use active voice and write to your reader. Consider where they are in the buyer journey and how familiar they might be with our brand.
Be cautious about language that sounds like surveillance. Our platforms are secure and pose no privacy threats.
Avoid sounding too salesy or using rhetorical questions as headlines.
Always use active voice and write to your reader. Consider where they are in the buyer journey and how familiar they might be with our brand.
Be cautious about language that sounds like surveillance. Our platforms are secure and pose no privacy threats.
Avoid sounding too salesy or using rhetorical questions as headlines.
Messaging
The following messaging is designed as a starting point for crafting brand language and communications. Use these messaging components verbatim, or as inspiration as you write for various contexts. Always consider the brand voice, tone, and tips in addition to these crafted examples.
Our core message is the distillation of who we are, how we’re unique, and why we’re important to our audience. This could show up in a home hero, landing page hero, social bio, or other spaces where a snapshot intro is needed.
Our elevator explainer is a high level one-liner about what we do. This can be used in about sections, on video intros, or conversationally.
Our opener is a more robust summary of our brand. It delivers our core perspective, our value prop, brand promise, and call to action.
Key Messages
Key messaging is snippets of language we can use to present our brand and services.
Your customers will never know we were there. Our two-step process is all you need to check IDs, verify customers, and meet compliance.
Your customers will never know we were there. Our two-step process is all you need to check IDs, verify customers, and meet compliance.
Your customers will never know we were there. Our two-step process is all you need to check IDs, verify customers, and meet compliance.
Your customers will never know we were there. Our two-step process is all you need to check IDs, verify customers, and meet compliance.
Your customers will never know we were there. Our two-step process is all you need to check IDs, verify customers, and meet compliance.
Your customers will never know we were there. Our two-step process is all you need to check IDs, verify customers, and meet compliance.
It takes less than a second.
Additional Headlines
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Logo
Clear space
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In our visual system, clarity is key. To maintain optimal legibility, prioritize generous clear space and good contrast when placing the logo. Background gradients should usually be positioned so that “Paperwhite” or “Shadow” is the dominant field behind the logo.
