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86% of consumers say authenticity is important when deciding what brands they like. We help you to tell your story to audiences who care with brand development strategies that stick.
Putting Great Minds Together.
You’re the experts in your business, and we’re the experts in ours. We value a partnership approach where your institutional knowledge helps inform our digital marketing strategy – so our work always supports your continued success and growth.
Our brand and content strategists help build your brand messaging from the ground up, literally creating a foundation that aligns your internal and external brand message, and can evolve as your brand grows.
There can be hundreds of touchpoints through which your audience comes in contact with your brand. Our creative and design teams develop a visual aesthetic that provides a consistent look and feel, building brand loyalty and eliminating doubt.
Color improves brand recognition by up to 80%
Identity & Visual System Development
Your brand’s visual identity helps you stand out and be easily recognizable, and it supports your brand messaging. We conduct industry and competitive research in conjunction with collecting input and feedback from your team to create a unique visual identity that can be applied consistently across all brand assets and collateral and will scale seamlessly with your brand as you grow and the industry evolves.
The only way to truly generate quality leads and achieve conversions is through meaningful content that resonates with your audience. Developing target personas to achieve these goals is two-fold: we conduct digital research to understand content consumption habits, search behavior, and current audience engagement with your brand, as well as brand research to understand your interactions and service with existing customers and prospects.
Your brand guidelines are, quite literally, the complete guide to your brand messaging and identity, which ensures you have alignment on how you talk about your brand and how your brand is visually represented. This alignment is critical for consistency among your internal employees and staff, and as a reference for external vendors or third-parties.
Brand & Competitive Positioning
Where does your brand fit in the industry and among your competitors? We examine the brand messaging and visual identity of your top competition, as well as digital activity going on in your space. When you understand how your target audience is behavior, what’s working for your competitors, and what’s not, you can identify opportunities to differentiate and get found first.
Stand out on the shelves, at the tradeshow, or in the eCommerce marketplace. Your packaging is a direct reflection of your brand and a huge opportunity to grab the attention of your target audience. If you have a physical product, the packaging should be a key step in your brand development strategy.
Like building a house, a successful brand messaging strategy needs a solid foundation. Your messaging architecture lays out your key brand messaging components, which are a reflection of extensive brand, industry, and audience research. This internal-facing document provides the critical supports for your external brand messaging and is specifically designed to scale with your brand as you evolve and grow.
Go-to-Market & Launch Strategy
A lot goes into the preparation and planning for taking your product or service to market. We’ll help you create a solid launch strategy to ensure your target audience is aware and excited before your offering officially becomes available. We’ll also support a post-launch strategy to continue the momentum and drive successful, continuous performance.
Brands must continuously evolve to keep up with industry trends, consumer demands, and changes in the market. When developed properly, your brand can easily grow and scale, and we’ll help you seize those growth opportunities with strategic tactics for staying ahead in your industry and above the competition.
As creators, brand development allows us the best opportunity to craft or drive a brand’s message and visual aesthetic from the beginning, which makes consistency much more achievable across all brand assets.
Director of Design
Purposeful Brand Development Strategies Backed by Data
The right marketing technologies can provide relevant data about your audience, your competitors, and the digital landscape at large to inform brand development and creative solutions. Now more than ever, brands are using digital in new ways and have adapted their business strategies to keep pace. That adaptation is continuous, and your brand should be positioned to evolve as needed.
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