A Proven Brand Development Process

Your brand is far more than a logo – it’s a combination of messaging and visual identity applied through the brand development process to give your brand a personality and make an emotional connection with your target audience.

Brand Messaging Services

Our brand messaging services follow a proven brand development process that takes into consideration your competition and the digital landscape in which your brand exists. Here’s a breakdown of what you can expect from our brand message strategy.

Brand workshop

Brand Message Strategy

Competitor Research

Get insights into the digital activities of your competitors, as well as their brand messaging and visual identity, to identify gaps your brand can fill in the market (or what to avoid) so you can be confident that you’ll stand out with a unique, differentiated brand.

Brand Development Workshop

Get in a room with your core Fishnet team to walk through your brand from top to bottom. We facilitate discussion among company stakeholders, inclusive of brand messaging exercises to get everyone thinking and talking, with the goal of identifying the direction your brand needs to go.

Stakeholder and Customer/Partner Interviews

Rich information about your brand and how it is perceived comes from interviews with both company stakeholders and your customers or partners. We engage individuals of your choosing in candid discussions about your brand’s value to help shape the overall messaging and visual identity.

Digital Landscape Analysis

What’s happening out there in the digital landscape in which your brand operates? We research content production, social media activity, advertising tactics, and the behaviors and preferences of your target audience to help inform a winning content strategy for your brand.

Brand Messaging Architecture

The workshop, interviews, and research combine to inform the creation of your brand messaging architecture, a living document intended to guide your brand internally and externally. The core components of your architecture include:

  • Mission Statement
  • Vision Statement
  • Positioning Statement
  • Competitive Positioning Statement
  • Target Audience
  • Brand Essence
  • Brand Personality
  • Brand Voice & Tone
  • Elevator Pitch
Brand guide example

Brand Identity Services

It’s the strategic fusion of messaging and identity that strengthens a brand, and our brand identity services help develop all touchpoints from your website, to digital or print content and collateral, to packaging. We deliver a comprehensive set of brand guidelines to ensure consistency across all branded executions. Here’s a breakdown of what you can expect from our brand identity services.

Brand Identity Development

Brand Identity Development:


A brand is more than a logo, but a logo or wordmark is an important part of your brand’s visual identity. Applying our research into your brand and the digital landscape, we’ll develop logo or wordmark options to serve as a unique identifier for your brand.

Brand Identity Development:

Typography & Color Palette

A consistent look and feel is critical to establish recognition and trust in your brand. We’ll develop a typography style and color palette that reflects your brand’s messaging and gives it a unique visual identity that establishes consistency across all touchpoints.

Brand Identity Development:

Brand Imagery

Using the agreed-upon color palette, we’ll develop a style of imagery to visually support your brand’s story and bring your brand’s story to life. Whether using stock photography, professional photography, or a combination of both, we’ll select and treat your imagery to reflect your brand at every touchpoint.

Brand Identity Development:

Visual Brand Extensions

Your brand’s visual identity goes further to include extensions like patterns and iconography that can enhance the user experience and bring additional visual differentiators to your brand identity.

Brand Identity Development:

Physical Brand Assets

Beyond the digital experience, we’ll create physical brand assets like business cards, packaging, and event support so your target audience can engage with your brand in a tangible way. All physical assets will reflect your brand’s messaging and visual identity to provide a consistent experience with your brand.

Brand guide example

Could your brand be stronger? Lets talk.

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