Today’s customer journey stages are detailed and non-linear. The journey is almost entirely digital, and potential customers engage with a multitude of touchpoints on different devices. We help you give them what they want.
Our proven strategy for customer journey optimization includes several steps to truly understand your target audience personas and how they behave. We want to know how they interact with content and engage in customer journey mapping to connect that behavior to a strategy that will keep your brand top-of-mind with your audience. Here’s what you can except from a customer journey optimization strategy.
Do you know what problems your target audience is trying to solve? Do you know where they typically go to find answers and information? We conduct interviews with your existing customers, as well as stakeholders, and research your industry to help define your target audience personas, identifying key information such as:
The benefits of customer journey mapping are many. An ideal content strategy is one built around the customer journey, where each piece of content helps drive them to the next engagement, ultimately “selling them” on your offering. We design a customer journey map so you can see the purpose behind your content production from a lead conversion perspective.
There is enormous opportunity on your website to serve up targeted content at the right moments in a user’s navigation. We develop dynamic content strategies that put specific pieces of content in front of your audience at times when it will have the most impact on the digital customer journey as they move a purchase decision.
We leverage Pardot and Salesforce Marketing Cloud to serve up highly-personalized content experiences that reach people at the right point in their digital customer journey.
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