Posts By:

Jen Keefe

If you’re losing share of voice in the AI search environment, this 4-step audit can help you claw it back and stand out among the competition.
Stop producing AI slop and get smart on the right way to elevate your brand and reputation across channels, even as AI changes the game.
How at-risk is the novelty and authenticity of content in the age of AI, and can we rescue ourselves from creating an echo chamber of unoriginality?
Modern SEO is more than a strict focus on keyword density, backlinks, and ranking in the blue links. Now, we need to know how to write for AI search.
Learn the 5 biggest challenges in SEO and how to craft an SEO strategy that will keep your brand above the competition and the AI bots.
Environmental branding helps your target audiences experience your brand in a unique and engaging way, and allows you to showcase your brand's unique differentiating value in a manner that is truly memorable.
We'll explore what a core brand message is, why it's important, and what brands must consider to create and maintain a strong brand message in 2023.
The way people think, learn, and digest information in today’s digital world is vastly different so your content should measure up.