The MESH01 product testing platform helps brands do something that all consumer brands want and need to do well: frame up their product development processes to launch market-leading products that have received pre-market validation from their target customers and deliver exceptional product experiences.
Great digital experiences are all about giving audiences what they want; something that MESH01 appreciated right from the start given their voice-of-the-customer testing platform. MESH01 has a community of more than 50,000 qualified testers who fit a brand’s target audience and will use the products the way they’re intended. We helped MESH develop a website experience and supporting content that would help brands realize the importance of a single-platform product testing solution to drive successful product development.
Since the beginning of our partnership with MESH01 more than six years ago, the brand has evolved with the industry and to meet the demands of faster, tighter product development timelines; and they have had to evolve to compete with an increasing number of similar companies spilling into the product testing space. For these reasons, we helped MESH01 focus on several key tactics: creating a memorable digital experience; developing strategic content; and optimizing their content for greater performance.
Our efforts to elevate MESH01’s digital experience and create a content strategy began with in-depth industry research, including competitor performance and activity, top industry keywords and search trends, and comprehensive target persona development. In addition to gathering and producing this information, we also evaluated past and current collateral, as well as brand messaging, to help shape content recommendations and identify gaps in the buyer’s journey that could be leaving potential leads stranded without a clear path forward.
MESH01 boasts the only single-platform product testing solution with a community of targeted, qualified testers, and building brand recognition and loyalty around this differentiator rested on an excellent digital strategy inclusive of search engine optimizations and targeted content. Through a persona mapping exercise that connected audience job responsibilities and pain points to MESH01 value promises, we drove a multi-faceted content effort that would apply to all audience touch-points. The application of SEO to all content only enhanced performance and brand awareness.
Fishnet has supported MESH01 in its continued business growth, most recently revisiting the brand’s messaging by conducting interviews with key stakeholders and evolving the messaging architecture to more accurately communicate MESH01’s subscription-based, single-platform product testing solution.
The most recent efforts also included optimizations to the website, both with messaging reflecting the updates, and SEO to help with rankings for the content about MESH01 is most concerned with raising awareness. We also launched ad campaigns that have helped drive more eyeballs to the brand’s unique offering and premium product testing content.
Michael Packard
Managing Partner, Co-founder
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