The best complement to an intuitively-designed website is a B2C or B2B conversational marketing strategy that enables direct interaction and engagement with visitors. A few simple questions can point your audience in the right direction and facilitate a conversation with the most appropriate person on your team.
Since you’re on our site, you’ve probably met our chatbot, powered by Drift, our B2B conversational marketing partner. Why do we love it? Because conversational marketing lets us use real-time conversation to move site visitors through an experience designed specifically for them and their needs. We can do the same for you. Here’s what you can expect from a B2C or B2B conversational marketing strategy.
The best complement to an intuitively-designed website is a chatbot that can provide direct interaction with visitors. A few simple questions can point your audience in the right direction and facilitate a conversation with the right person on your team.
There are a lot of conversational marketing tools out there, but because conversational marketing has such an impact on lead generation, it’s important to select the right partner to implement a robust, automated system that’s best for your brand. We’re a partner with Drift, a revenue acceleration platform that we use on our site and have implemented on many client websites to push business forward with less demand on manpower. We love it, and we think you (and your audience) will too.
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