We know content creation is a critical piece of any marketing plan, but why is social media an important part of inbound marketing? Having a presence on social media not only helps your brand feel more approachable and “human”, but it is another significant way to drive traffic to your site through targeted, relevant content your audience is looking for.
Plus, social media provides the opportunity for your brand to be more conversational, interactive, and engaging through a diversity of content and personalization tactics. Here’s what you can expect from a B2C or B2B social media marketing strategy.