Creating an Award-Winning E-commerce ExperienceA. PUTNAM is a luxury women’s clothing brand that delivers comfort, style, and versatility from the golf course to the club. With unique features like moisture-wicking and stain- and water-resistant fabrics, these pieces...
Your B2C and B2B Website Design Agency
Your website is often the first thing a potential customer sees, and we think it’s a smart idea to work with an award winning B2C and B2B website design agency to ensure your brand makes a bold and lasting impression.
A Proven Process for Dynamic Website Design
Digital experiences are at the cornerstone of the customer journey, and we execute dynamic website design by following a proven process that involves your team from discovery to launch. We’re always focused on helping you deliver a memorable user experience with your brand. Here’s what you can expect a B2C and B2B website design agency that’s experienced in delivering exceptional website experiences.
What’s Included in Your
Website Design Strategy?
The site map is a visual representation of all of the pages on your website. It helps you understand the navigational structure and content hierarchies of your site based on our knowledge of your brand, your goals with the website, and your target audience.
The content outline is a more detailed version of your site map that is represented in a linear format in a content document. It accounts for each page on your site and sets up the structure to support website copy generation.
We aren’t just copy generators writing to fill space. We apply a strategic approach to content that reflects how your audience behaves online and the trajectory of their buyer journey. We want to provide information that intuitively leads them deeper into your site experience, and will work closely with you to identify the right types of content and placement to make that happen.
Using the content outline, our content team begins writing copy for each page of your website. The copy is generated from our research and prior messaging work with your team, your existing website content, and/or your own content population efforts. The document is shareable, trackable, and allows for easy collaboration between our team and yours.
Search Engine Optimization (SEO)
As we generate copy, we conduct search engine optimization research to identify target keywords that will help your website rank higher in searches and get found by your target audience. We look at your competitors’ search rankings, your existing search rankings, and the performance of keywords in your industry to determine which pages to optimize and which keywords to include.
The wireframe is your first look into the layout of your site. It is indicative only of how content will be presented on each page, and is not representative of any branding or visual design elements.
With copy and the layout of your website approved, we enter the visual design phase, creating what will be your website upon launch. This step is one of the last before developing your site and bringing it to life.
Our team of skilled developers will apply the approved website design to the appropriate CMS and conduct thorough QA for content and functionality before migrating the site onto the recommended hosting platform and pushing it live.
Beyond Responsive Web Design.
Yes, mobile-friendly websites are a must – and no website today is designed without this capability. We go beyond the basics of website design to deliver a truly unique, next-generation website experience that serves you now and scales for the future.
Ready for a new website?
We can help.
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