Reshaping a Brand into a Respected Industry Leader.Security threats have been steadily increasing in frequency and severity, and businesses across industries are realizing the higher level of risk. DirectDefense operates at the forefront of information security,...
SEO Copywriting Checklist for Content Creation
Elevate Your Blog Writing and Content Creation Efforts with SEO and a Content Optimization Checklist The way I write blog posts has evolved throughout the years, and I want to explain how I became a religious user of an SEO copywriting checklist to help in my blog...
How to Capture UTM Parameters in a Cookie
We review why you should be storing UTM parameters in a cookie and everything else there is to know about UTM parameter best practices.
6 Ways Any Brand Can Improve SEO
Your content marketing strategy can get a boost from efforts to improve SEO, helping you elevate your content above the competition.
How COVID-19 Changed Higher Education for Students With Disabilities
When it comes to the ADA and higher education, digital accessibility has come front and center since the COVID-19 pandemic.
Make Your Healthcare Website ADA Compliant
It’s more common than you might guess for healthcare website accessibility to be out of compliance with the Americans with Disabilities Act.
The Ultimate Guide to an ADA-Compliant Website
Learn what to do and what to avoid to achieve an ADA-compliant website for greater accessibility in 2022 with this comprehensive guide.
The Importance of ADA Web Compliance
Learn why ADA web compliance matters and how to increase accessibility for your website to accommodate users with disabilities.
How to Create a Customer Journey Map
A customer journey map enables you to understand who your customers are and how to reach them, even after they become a customer.
The New Digital Buyer Journey
There’s a new digital customer journey that involves much more product and service research activity than traditional journeys represent.