Reshaping a Brand into a Respected Industry Leader.Security threats have been steadily increasing in frequency and severity, and businesses across industries are realizing the higher level of risk. DirectDefense operates at the forefront of information security,...
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Consider Facebook Lead Ads for Your Next Online Campaign
Optimize your performance on the Facebook platform through the use of Facebook Lead Ads to better target your customers.
How to Gate Multiple Assets Using Only One Pardot Form
A quick tutorial about how to gate multiple assets using one Pardot form to capture a webpage URL inside a hidden field.
How to Use Facebook Remarketing Ads to Increase Conversions
Craft a Facebook remarketing strategy to capture leads you know are interested in your brand and hook them to come back and make a purchase.
Buying Facebook Likes Can Cost You
Facebook likes are great to get, but what are these likes telling you about the quality of your content and brand message? Not much.
The Metrics Marketers Need to Build High-Performance Email Campaigns
Email marketing campaigns are a great way to generate leads and grow brand awareness, but you need to know if they’re working.
How to Get Real Results from Your Account-Based Marketing Strategy
Account-based marketing allows marketing teams to focus resources on “sales whale” accounts to increase engagement and new opportunities.
Why You Should Be Creating Content for Sales Enablement, and How to Do It
Sales enablement through content helps close the gap between sales and marketing and bring the departments together for success.