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Use multi channel marketing to reach your audience where they are and make meaningful connections.
What Does a (Personalized) Multi Channel Marketing Strategy Look Like?
We leverage insights from digital landscape analyses that dig deep into your industry, audience, and competition. When you understand who your audience is, how they make decisions, how they behave, and what their pain points are, you can get in front of them with the solution they need, and establish a memorable relationship so they not only keep coming back but evangelize your brand to others.
Know Your Customers: CRM
Achieve your business objectives with a data-driven strategy. We’ll help you master customer relationship management (CRM) software to ensure sales goals and map activities to detailed information about your customers for more data-driven and purposeful decision-making.
Reach Your Customers: Marketing Automation
Our marketing automation specialists are experts at helping our clients create an organized sales pipeline that nurtures leads through to conversion. Get personal and have targeted communication with your prospects and customers that’s tailored to their needs, and they’ll be more loyal and have greater trust in your brand.
Customer Experience Strategy
Do you know what your customer experience with your brand is like? Customer success relies on a great customer experience, and that experience begins at the very first touchpoint. Through marketing automation and customer relationship management strategies, we’ll help you develop a winning customer experience strategy that captures quality leads and turns them into customers.
Customer service looks and feels very different these days than ever before. Customers expect more, and traditional customer service may be leaving a lot to be desired. Brands that develop a communications strategy to support customer interactions enjoy greater customer success and elevate their brand overall.
Implementing and optimizing Pardot marketing automation ensures improvements across the entire customer journey. Your Pardot solution is built on a framework that leans on solid requirements that support consistent audience engagements for long-term results. Pardot marketing automation includes lead generation, lead scoring, lead assignment, sales enablement, email nurture campaigns, and content marketing to build a successful enablement strategy around your marketing efforts.
Email campaigns segmented by user interest see 74.53% higher click rates as compared to non-segmented campaigns.
Customer Relationship Management
As leads move through the sales funnel, every touchpoint is crucial in helping them move to the next step in their buyer journey. The Salesforce Customer Relationship Management (CRM) platform, provides deep insight into every lead, along with actionable updates that allow you to interact with users at the right time, in the right way.
Power real-time conversation with visitors to your site to immediately engage them, solicit information, and send them to the most appropriate person on your team to keep them moving through their buyer journey. A chatbot is a robust, automated system that provides direct interaction with visitors to your site for a better user experience and greater lead conversation opportunities.
Print & Digital Advertising
Help your target audience find your brand online, and stand out in print. A paid advertising strategy doesn’t just get you in front of more potential customers, but the right customers, so you can generate more quality leads with impactful advertising that shows up where your target customers are looking.
Digital Customer Service
Customers today don’t want to use the phone if they can help it, which makes digital customer service options a must for brands. We’ll help you implement different contact options, including bots and virtual chat features that allow you to engage with customers in real-time, so you can connect with customers whenever they need you – wherever they are.
Event Marketing & Experiential Design
Hitting the road for a trade show? Hosting a booth for your brand at a conference? We’ll help you create a brand experience for attendees that will drive foot traffic and be highly memorable. Don’t miss an opportunity to make a statement at a crowded event with a highly-visual branded booth and marking materials – standing out to a prospect can make all the difference.
I really appreciate the opportunity to provide value to our clients where it otherwise may not have been achieved. We move the needle on important key performance indicators each month and it’s exciting to see our clients’ businesses succeed and grow.
Director of Marketing Automation
Related Blog Posts:
Integrate Gravity Forms and Pardot Using a Form Handler
Learn all about a Gravity Forms Pardot integration using a form handler with a step-by-step guide.
Personalized Marketing is More Complex – and More Necessary – Than Ever
Personalized marketing has become hyper-personalized, due to changes in the way consumers interact with brands and how those brands collect and use data.